Ma ville est basket
presented by Sun Life
ACTIVATION DESCRIPTION
Sun Life offers an interactive basketball game where two participants compete to score as many baskets as possible in 60 seconds. The scores and timer are displayed live on a giant screen made up of 12 TVs, controlled remotely by an agent.
This dynamic activity features an interactive screen beside the participants, simulating a real basketball court and showing real-time scores for an immersive experience. Fun, competitive, and accessible to all, it brings together families and friends in a festive atmosphere, turning every shot into a shared moment of joy.
Take on the challenge, boost your score, and get in the game with Sun Life!
Two participants compete in a mini basketball game.
Each player aims to score as many baskets as possible within 60 seconds.
The timer starts with the first shot, and scores are displayed live on a large screen made up of 12 televisions, remotely controlled by an operator.
The player with the highest number of baskets at the end of the allotted time wins the game.
We recommend the presence of:
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2 brand ambassadors to manage each basketball hoop
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1 brand ambassador to handle scorekeeping and time management
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1 brand ambassador to manage the queue and communicate any contest details
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1 supervisor to coordinate the overall activation
The Ma ville est basket activation, presented by Sun Life, can only be used in a weather-protected environment.
This activation notably occured at :
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G-League (Place Bell, Laval, QC)
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Pro-Am (Quebec City, QC)
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Montreal Alliance games (Montreal, QC)
Materials provided by the agency:
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12 x 55″ televisions
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A mobile wall with integrated TV mounts
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Remote connector boxes
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Power cables, HDMI cables, etc.
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An HDMI splitter
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Power bars and extension cords
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A remote control for managing all screens
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One Mac Mini
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Two folding tables
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A black fabric skirt to conceal wiring
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Two Sun Life-branded basketball hoops
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6 foam basketballs (3 yellow, 3 blue)
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A freestanding structure with a coroplast sign to highlight Ma Ville est Basket with Sun Life
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Sun Life beach flags
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A-frame display stands to promote a contest
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Safety nets to prevent foam balls from reaching the screens
Specific requirements:
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Two electrical connections
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A minimum space of 20′ x 15′
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A minimum ceiling height of 12′
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Two freestanding curtains (one on each side of the TV wall)
