Tic-Tac-Dunk Sun Life takes the classic Tic-Tac-Toe concept, where the goal is to line up three basketballs of the same color horizontally, vertically, or diagonally.

The game is played one-on-one. The first player shoots a basketball into the hoop of their choice until they score, then their opponent does the same.

The game ends when a player successfully lines up three basketballs of the same color, or if neither player can place any more basketballs.

Players position themselves facing the Tic-Tac-Toe board at a distance of their choosing, and can opt for their preferred type of shot (arc shot, classic basketball shot, straight arm, etc.).

To make this activation more dynamic, we suggest the presence of brand ambassadors. They would be there to explain the rules, guide participants on strategy, cheer them on during the game, and collect basketballs as needed.

For this kind of activation, we recommend a minimum of 3 ambassadors.

The Sun Life Tic-Tac-Dunk activation can be installed both indoors and outdoors.

The activation has been featured notably at:

• The “Éclipse: Match sous les étoiles” game by the Montreal Alliance at IGA Stadium (Parc Jarry, Montreal, QC)

• Sun Life offices (Metcalfe Street, Montreal, QC)

• Courtside Care presented by the Toronto Raptors and Sun Life (Antoine de Saint-Exupéry High School, Montreal, QC)
• Pro-Am Sun Life (Centre Vidéotron, Québec, QC)
• Festival d’ouverture de l’Océanic de Rimouski (Colisée Financière Sun Life, Rimouski, QC)

Materials provided by the agency:

• Wooden structure that can be disassembled into 5 parts

• 9 basketball hoops

• 9 closed basketball nets

• 10 foam basketballs (5 yellow and 5 blue)

• Wooden crates to hold the basketballs

• Kit of screws, bolts, etc.

• Branding materials (beach flags, banners, etc.)

Dimensions:

• 96″ wide
• 114″ tall (96″ tall without the white top section)
• 24″ deep

Specific Requirements:

• A minimum space of 10′ x 10′