ACTIVATION DESCRIPTION
Inspired by the Mont-Tremblant gondolas, Sun Life has created a colorful and photo-friendly installation to liven up the events where it is a partner. More than just a backdrop, it raises awareness about the 24h Tremblant cause, supporting the health and well-being of children.
A tour across Greater Montreal also helps engage the public and collect donations.
Come see it, take a photo, and help make a difference!
We recommend the presence of:
One brand ambassador to encourage people to take photos in front of or inside the gondola
One brand ambassador to photograph participants
One brand ambassador to collect donations and entries for a potential contest
One supervisor to oversee and coordinate the entire activation
The Sun Life Gondola activation can be installed both indoors and outdoors.
The activation has been featured notably during:
The Gondola Tour; at Quartier DIX30 (Brossard, QC), Centre Eaton (Montréal, QC), Premium Outlets (Mirabel, QC), and the 24h of Tremblant (Tremblant, QC)
The 24h of Tremblant presented by Sun Life (Tremblant, QC)
Materials provided by the agency:
A Sun Life-branded gondola
Two pairs of skis (yellow and blue)
A floor mat for inside the gondola
Cushions for the gondola benches
A television to display content inside the gondola
One extension cord and one power bar to cover all electrical needs
A freestanding structure for displaying promotional content (e.g., the 24H Tremblant contest)
Optional: gas fireplace, Adirondack chairs, benches, etc.
Dimensions:
Height: 82 in
Width: 120 in
Length: 90 in
Specific requirements:
Electrical hookup
Level surface
Adequate space to accommodate the gondola, surrounding setup, and visitor flow